Anyone with an interest in fashion cannot have failed to notice the trend for embroidered folk-style blouses and dresses, both on the catwalk and in high street stores. This bohemian trend, while a la mode right now, is actually emblazoned with cultural, political and historical meaning.

The heavily embroidered coats (Zhupan) and blouses (Vyshyvanka), have actually derived influence from traditional Ukrainian folk dress; Ukrainian embroidery rituals date as far back as the 13th century. The Ukrainian middle classes previously used to use heavily embroidered garments to assert their nobility, and it was used as a status symbol of wealth, and it is common for stage performers and politicians to adorn themselves in embroidered attire.

Traditional Ukrainian costume, reserved and passed down through generations by most native Ukrainians for special, or religious occasions, has influenced designers such as Valentino, Dolce & Gabbana, Vita Kin, and the high-street brand Zara, who have popularised the look for a western audience

Designers, such as Valentino and YSL, who are influenced by Ukrainian costume, and indeed the costume of any county other than their own, need to be aware of the significance of the features they’re replicating. The readily available access to other countries traditional dress, via the internet, means that designers are often influenced without fully understanding the cultural meaning of what they are appropriating. The context in which an embroidered blouse is worn, affects the meaning of the blouse, for example, if the blouse is from Zara it will represent fashion, whereas the blouse bought from a Ukrainian market stall represents national identity.

Bohemian style blouses and dresses which are selling by Ukrainian Fashion made in Ukraine by Ukrainian manufacturers and they are being first of all Ukrainian vyshyvankas and then fashionable clothings. In every dress there is a part of Ukrainian soul.

We are using only 100% natural linen material for sewing and high quality textile for embroidering.

While ordering You can customize Your item by changing length, colour of fabric and colour of threads.

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